A resource for customer experience (CX) and experience management (XM) professionals.
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Episodes tagged “brand”

Becoming an Experiential Brand

Becoming an Experiential Brand

Released: February 22, 2022 • Episode #205

Live events can also be great way to gather insights into your customers while providing an exceptional experience. More companies are designing events to provide almost over-the-top experiences to help engage with their customers. So how do you design a great event AND gather the insights you need to improve your customer experience? Host Steve Walker welcomes Jonathan Yaffe from AnyRoad to discuss how some companies have become an experiential brand.

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Meeting Expectations

Meeting Expectations

Released: April 13, 2021 • Episode #161

It’s important for those leading a company’s CX efforts to make certain the customer experience delivered by your front-line employees matches the customer’s expectations. And that means your employees need to understand your brand and the expectations it promises. Host Steve Walker welcomes Chris Wallace, co-founder and president of the InnerView Group, for a discussion on how to ensure your front-line employees deliver the experience promised by your brand.

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Don’t let your brand make false promises

Don’t let your brand make false promises

Released: July 17, 2018 • Episode #28

Does your brand make a promise to your customers? Then you need to make certain your CX program can deliver on that promise! Steve welcomes back Jennifer Batley, a vice president and certified customer experience professional at Walker, for a discussion on how to make certain your brand aligns with your customer experience.

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